B2B Marketing: Are tradeshows on the way out?
MarketingSherpa's 2011 B2B Marketing Benchmark Report finds virtual event and webinars to be more effective than tradeshows
View ArticleWhat is B2B?: Discovering what the customer wants by understanding your...
B2B is very people-oriented. Everyone from sales executives to customer service reps to consulting teams interacts with the real people in your customer organizations … except, perhaps, marketing...
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